AMDEA (The Association of Manufactures of Domestic Appliances) are spear heading this campaign as an important but often missed step in the purchase of a new appliance.
As modern living advances the demand for appliance and white goods has increased, add to this the growing population, then it goes with out saying that we will see a rise in the number of faulty appliances hitting news headlines.
AMDEA members have invested millions of pounds in to developing environmentally friendly technology to greatly improve the efficiency of their appliances.
Technology has advanced from mechanically switched to electronically controlled circuits. This makes them more sensitive to their environment but does add greater control.
- an average new European washing machine consumes 44% less energy and 62% less water compared to an average washing machine made in 1985.
- in refrigeration, today’s best products consume only a quarter of the energy used by a typical refrigerator made in 1990.
With more complex products on the market it is inevitable that from time to time faults will surface at component level.
Making the Register my appliance campaign vital.
Consumers lead busy lives and often filling in the registry card or going on line to register an appliance can be the last thing on their mind.
We have long felt that the registration proses should and could be done at the point of sale. In most cases the customers details have already been captured.
A simple API link to submit data to the manufactures portal could elevate the £100,000 spent on urging consumers to register their appliance.
This thought is backed up by a YouGov survey, carried out by AMDEA in December 2016, found that less than half (43%) of GB adults usually register their large domestic appliances, which leaves thousands of owners untraceable if a recall is required.
Electrical Safety First, Trading Standards and the Fire Services, including the 46 fire and rescue authorities across England and the Fire Services in Scotland and Wales all add their support to this campaign.
Registration is simple via this link
Once selected scroll to the Manufacture